Bona® Launches Bona Chroma® Waterborne Wood Floor Coloration System


As homeowners become more educated on sustainability, many are insisting on greener products and services, presenting a clear opportunity for contractors to guide home and floor owners toward more sustainable options. Bona® today launched Bona Chroma® Waterborne Wood Floor Coloration System. The company says this sustainable wood floor coloring method results in a vibrant, intense wood color – with an application and drying procedure that is safer, quicker, and healthier than other processes. When used with Bona’s waterborne finishes and sealers this new product allows contractors to offer the industry’s first-ever complete GREENGUARD GOLD certified waterborne floor renovation system.

“Our innovation journey at Bona is to continuously find new and better products that not only make contractors lives easier but also minimize environmental impact,” said Matt Casey, director of professional marketing & BCCP, North America. “Seamlessly working together with Bona’s waterborne finish, the Bona Chroma Waterborne Wood Floor Coloration System creates a beautiful and sustainable flooring option that is easy to apply, fast drying, and is safer for people and the planet.”

Bona says the Chroma Waterborne Wood Floor Coloration System offers low VOCs with minimal to no odor. The product is quick drying, non-yellowing and because it is waterborne, it eliminates the need for water popping. Additionally, the product is non-flammable and non-combustible, eradicating the potential for stain rag fires.

Along with Bona’s line of finishes and sealers, Bona Chroma Waterborne Wood Floor Coloration System, is third-party certified GREENGUARD GOLD which assures products meet strict chemical emissions limits and ultimately creates healthier indoor environments. GREENGUARD GOLD certification enforces the strictest standards, considering safety factors to account for sensitive individuals such as children and the elderly, and ensuring that each product is acceptable for use in environments such as schools and healthcare facilities.

Available nine base colors – Winter, Caramel, Spilt Wine, Wheat, Cocoa Bean, Barnwood, Smokey Grey, Beachwood and American – Bona Chroma also comes in Clear to mix custom blends. For best results, apply with the Bona Power Drive for easy, even coverage.

Learn more about the new Bona Chroma Waterborne Wood Floor Coloration.

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